Footwear Design & Innovation

We conceive, design, and create purpose-driven, iconic performance footwear, focusing on innovative solutions. Our approach involves solving consumer problems based on insights and experience. We shape seasonal creative directions, establishing a unified vision among teams. Augmenting our process with future AI design tools, we explore tangential topics, like concept cars, to stimulate discussions on future visual directions.

 

Our expertise extends to building out complete cohesive footwear lines. Delivering detailed technical documents directly to the factory, ensuring a smooth and efficient sampling process.

Design Innovation & Strategy

Collaborating closely with our clients, we shape clear, focused strategies and product roadmaps. Helping to implement these across cross-functional teams, we adhere to defined timelines and marketing strategies. Efficient workflows are established for a seamless transition, ensuring successful execution of the outlined plans.

Future Consumer & Market Trends

Passionate about evolving consumer and market trends, we extensively use digital tools to redefine workflows and processes. Our services include in-depth qualitative research covering future consumer and marketplace trends, socio-economic shifts, digital tools, and sustainable best practices. We have access to a vast network of consumers and athletes, offering valuable insights and diverse perspectives on solution paths and product innovation.

Our Expertise

We offer skills across the problem, solution and delivery domains, with the exact skill-sets and expertise dependant on the project including;

  • Consumer Insights and market trends.

  • Performance insights and expertise.

  • Innovation design.

  • Product Design.

  • AI concept generation.

  • 3D & Computational Design.

  • Color and Materials Design.

  • Technical packages and blueprints.